Blueland

packaging design

As part of the small team at MTWO Design, I designed packaging for Blueland, a sustainable cleaning and home goods brand.

My designs included packaging for home cleaning tablets, powders, and sprays. These containers are reusable and refillable, and designed to last a long time.

These products are currently on the market.

Paige Havener and Mads Hansen
MTWO Design 2020

Old Bottle: Iconic design, but broke easily, expensive to produce, used more material than necessary.

New Bottle: Same iconic silhouette, more durable, cheaper to produce, more comfortable grip.

Bottle and Neck Shape

We explored the idea of changing the bottle, but eventually landed on keeping the iconic original shape, but using a single part mold.

Neck Shape

Playing with the shape of the connecting piece between the nozzle head and the bottle.

Spray Head

Making the head of the nozzle more comfortable to grip using subtle changes in the surfacing of the spray nozzle.

Color and Fill Line

The product comes in three formulas distinguished by color. We iterated on how the color would be applied to the product.

We also needed to indicate a fill line for the user to add water to the bottle before they drop in the tablet.

Dispensing Mechanism in the Lid

The lid has a cavity sized to exact dosage of powder.

Made from molded tin in two parts.

Lid Insert Shape Ideations

The shape of the insert on top of the tin makes it easy to dispense the right amount of product without dumping a pile of powder into your hand. The insert also makes it easy to refill the tin without having to remove the insert, avoiding any mess.

Custom Silicone Molded in two pieces. Holds powdered dish soap. Tilt to dispense powder. Soft silicone material allows for easy grip with slippery hands.

Refillable tin design reflects the pill shape of the dishwasher tablet. The tin holds 1.5 refill packs worth of tablets.

Primary blue color, double walled lid with logo embossed