New Leaf Democratic Club

LOGO AND BRANDING

The New Leaf Democratic Club is a new NYC-based democratic club based on the principles of Economic Justice and Democracy Reforms. The branding is youthful, energetic, and informative.

The Club has applied the logo and branding across digital and physical products, including t-shirts, buttons, posters, business cards, social media graphics, and flyers.

Effra is clear and friendly, but is not lifeless. The green color is inspired by the name of the club, and complimented by a teal and orange, a few shades removed from the typical blue and red of traditional politics.