Printed Materials
SURAJ PATEL CAMPAIGN
Role and Scope: As the Campaign’s Lead Designer I redesigned the campaign’s branding, oversaw all print and digital graphic production, and created Palm Cards, Mailers, Postcards, and more.
CAMPAIGN POSTERS
Poster V1
At the beginning of the race, Suraj was running against a 30 year incumbent. His poster emphasized his pragmatism and business experience, setting up as a serious opponent to the incumbent with a new take on politics.
GOTV ‘Vibes’ Poster
After redistricting, Rep. Jerry Nadler joined the race. Now running against two 30-year incumbents, we leaned into the youthful, energetic vibes of the campaign and created a new poster with art from Desi artist Nehal Joshi.
GOTV Palm Card - ‘Vibes’ Version
Original Palm Card
Smaller ‘Coffeeshop’ Palm Card, ‘Vibes’ Version
Redistricting & INTRO Mailer
Folded 8.5” x 11” Mailer
(Above) This was the first mail piece we sent, focused on introducing Suraj an informing voters of their new (recently redrawn) district. It also provided contrast against his two incumbents.
Issues Mailer
Folded 8.5” x 11” Mailer
This was the second mailer we sent to voter, targeting specifically voters in Manhattan over 45. It established Suraj as a man with robust solutions and fresh policy ideas.
